Dalmatian Nation

The Origin Story

On a warm early fall day on his farm in upstate New York, Krister Axel had the idea to start an NFT collection. He needed a break from his day job as a music writer and had always enjoyed working as a graphic designer when given the opportunity. After playing with a few different ideas, he quickly settled on a drawing he had done of a Dalmatian. Using a vector graphic program called Gravit he designed the dog face and outline along with the pattern of spots, and finished by pulling the layers into Photoshop for touching up. The next day he wrote a program in Ruby to assemble the layers dynamically, and with some help from his two young children, picked a series of favorites for the collection.

Once the look was finalized, the real work began: crafting the marketing strategy, the promotional copy, and the special edition themes. Although a Ruby script is used for assembling the layers, we are very proud of the fact that each pawtriot starts with a hand-assembled vector portrait and is also finished by hand with custom accessories and backgrounds.

CHILLFILTR® is a registered trademark of Black Lake Media.